CLICK ME: Digital makeup mirror enables virtual tryvertising
How often do you browse around Sephora, wondering how the makeup would look on you with your skin tone and all? I guess there is a bit of skill needed to apply propertly.. but with practice, anyone can learn! And hellooooo - it's somewhat more environmentally conscious with the decrease of sample waste.. but an increase in paper waste (gah capitalism is getting to me with all this increase and decreaseness.. just finished attending 2 hr tutorial an hour ago). Possibly expensive to maintain, replenishing the ink cartridges as a lot of ink probably needs to be used to produce a high quality picture!
Anyway, tryvertising is great. Genius! It's a pretty recent trend.. you see it when you sample the first 30 seconds of a song in itunes, you get it for "free" in hotels with their luxury brand-name shampoo, conditioner, and soap samples, when you attend events and get those goodie bags full of packaged goodness.. on airplanes.. in store with their displays (ie. apple store).. those hair websites where you can try on different virtual hair styles when you submit a picture.. -- all try before you buy.. and it works! We're pretty much all trysumers!
Some neat versions:
Charmin restrooms!
From 20 November 2006 to 1 January 2007, Procter and Gamble's bathroom tissue brand operated a 20-stall restroom in the heart of Times Square at 1540 Broadway, between 45th and 46th Streets, calling the service 'Charmin's holiday gift to New York'. The facilities offered clean, deluxe bathrooms, baby changing stations, stroller parking, seating areas, and of course lots of luxury toilet paper. Cleanliness was guaranteed by the presence of one bathroom attendant for every two stalls, cleaning after each use. Close to 430,000 people made use of the service.
Nike Trial Vans
Nike trial vans are currently touring the UK/Ireland, France, Italy and Spain, stocking 1,000 pairs of shoes. It’s a free trial, no strings attached. To deliver on the crucial element of TRYVERTISING, total relevance of placement, the vans will pop up in places where people actually run. From athletic events to well-known running spots.
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